Instagram has once again updated its analytics tool to give creators and businesses better insight into their accounts’ performance. The first major change is that you can now see data from up to 90 days instead of 30 or 60. It is also possible to measure your live video performance.
Insights currently give you visibility of statistics for your:
- Accounts reached– overview of your profile’s reach metrics divided by geography, gender, age, followers vs. non-followers, content types of reach, ads, and more
- Accounts engaged– This section lets you measure your accounts engagement split between different content types in more detail.
- Total followers – This part lets you measure your followers’ base dynamics with an insight into their demographics.
- Content you shared – More data about your content & user interactions divided by content and interaction type (even interactions like Business Address Taps or Email Button Taps).